WHEN "GREAT" ISN'T THAT GOOD

Have you ever heard someone say "He'a a GREAT salesman. He could sell ice cubes to an Eskimo!"?
I get the message...but fail to understand what is "GREAT" about selling something to someone they neither need nor want.

A "GREAT" salesperson always seems to know the correct thing to say. They have the ability to influence others to THEIR way of thinking.
They do this with canned scripts...with rehearsed objection handling tricks...with practiced closing techniques.
And while it may appear that they have their client's interests at heart, ultimately it is a manipulation, again, to influence others to THEIR way of thinking.

On the other hand, a "PROFESSIONAL" salesperson always seems to know the correct thing to say. They have the ability to influence others to THEIR way of thinking.
The difference is they do not.
Instead, they operate their business with the highest degree of integrity.
Their focus is on their client's priorities. Their focus in on ensuring their client's needs are being met...on understanding that by an attitude of service, by providing sound advice and making professional recommendations for the benefit of their clients, the reward is a career worth keeping and as a by product...a bank account worth having.
Strive to be the "Professional".