Wednesday, September 1, 2010

OH NO !! IT'S A SELLER OBJECTION !

There you are in the middle of your presentation to a potential seller client.
You're already nervous because you've never REALLY felt comfortable with the listing side of a transaction anyway, but you are doing your best to remain calm and appear confident.

You're telling him all of the fantastic things that you and your company are going to do to help get the property sold, how hard you are going to work on his behalf, how excited you are about the opportunity...

...And then it happens... the seller stops you in the middle of your presentation with a question... your heart rate increases...your throat tightens up a bit...you can't remember what you were just talking about...OH NO ! It's a seller objection !

Stop seeing this as something negative.

Dr. Wayne Dyer says,"When you change the way you look at things, the things you look at change."

The seller's "objection" is probably just a defense mechanism for the client to slow the process down a bit and, at worst, means he is interested in what you are telling him, but needs a little more clarification about a certain point. (KEY WORDS being "He is interested in what you are telling him")

If you look at it that way, that the client's objection means he is interested, you will see the objection for what it truly is: just another step in the process and NOT a stumbling block.


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