Thursday, January 21, 2010

"CONDUCTING" BUSINESS

Several years ago another broker said something to me that made me think differently about the job we do as real estate agents.

He asked me "What is it we really do as agents?...we don't appraise the property, we don't inspect the property, we don't make repairs to the property, we don't lend money on the property, we don't look for termites on the property, we don't issue insurance on the property..."

He continued "...our job is to make sure that ALL of those moving pieces (that we really have little or no control of) continue to move forward and come together to a successful closing. This, so our clients are able to either purchase or sell a home, which is the reason they hired us in the first place."

It's kind of like the conductor of an orchestra. The conductor doesn't play any of the instruments, but it is his responsibility to ensure all of the sounds that the instruments produce come together in a harmonic melody that moves and inspires.

I encourage all of you to continue seeking to improve your level of service, your knowledge, and your skills so that the "music" you are responsible for sounds like a symphony...and not circus music.

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