I believe it was Jeffrey Gittomer that said," A sale is not something you pursue; it's what happens to you while you are immersed in serving your customer."
In my opinion, truer words about selling could not be spoken.
For those seeking to make a career in sales, and not just in it for the perceived "quick dollar", these are not just words, but a business philosophy. Whether you call it "relationship selling", "win - win", "counselor selling", or some other similarly named description, it all boils down to determining your clients' true needs, and then working (serving) to the best of your ability to ensuring those needs are being met.
In sales, when honesty and integrity are combined with the call to serve, and practiced with a genuine empathy toward the fulfillment of your client's needs, the end result will be loyal, satisfied clients and a sales career worth having and keeping.
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