ACTIVITY VS. PRODUCTIVITY

There is a distinct difference between activity and productivity.
In real estate sales it is very easy to ascertain what is "productive". If the activity leads to a closing, where the needs of your buyers (wanting to buy a home) or your sellers (wanting to sell a home) have been met, then that is productive. And, oh yeah, when the needs of your clients have been met, you get a fee for the services you provided .


That is important because the last time I went to the grocery store and told the cashier that I didn't have the money right now to pay for the groceries, but that I was very busy doing all kinds of activities and it was just a matter of time before I did, I found out the grocery store doesn't accept "activity" for payment.

Would you like a couple of other examples?

If you have a website, I don't care how many hits, clicks, impressions, unique visitors, the "stickiness" of the site, how great you think the information on it is....if the website isn't leading to appointments and ultimately closings...then it isn't productive.


How aboout training? Now let there be NO DOUBT I am one of the strongest advocates for training and education for our industry in our area. However, if you are attending a lot of classes...a lot of training sessions... applying what you are learning in those classes and it isn't leading to closings...then I challenge that training as being "productive".


Don't confuse activity with accomplishment.
Don't confuse activity with productivity.
A rocking horse generates a lot of "activity" but it doesn't get you one inch closer to your destination.