Everyone knows the Golden Rule: Do unto others as you would have them do unto you.
In the book The Platinum Rule by Tony Alessandra this is taken to a whole new level of service.
The Platinum rule is: "Do unto others as they want done unto them."
Instead of making the assumption that your clients want to be treated the same way that you do, the Platinum Rule requires that you find out the needs, goals, priorities, and desires of your clients and then do your best to give that to them.
If you are looking for that little extra in the service you provide that is the difference between ordinary and extraordinary, try practicing the Platinum Rule.
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