The real estate business is a business of bringing buyers and sellers together to an acceptable agreement through effective negotiation.
It is possible for the buyer, who has a specific goal to purchase property with terms acceptable to him, AND for the seller, who has a specific goal to sell property with terms acceptable to him, to BOTH accomplish their goal... in other words...for it to be a win - win for both parties.
It is NOT about one side of the transaction "winning" at the expense of the other.
You, as the agent, can be an advocate for your client, fulfilling your fiduciary duties, without becoming an adversary to the other side of the transaction.
During a transaction, the Real estate PROFESSIONALS move from negotiation to cooperation. They do this so the big why of the buyer to buy and the big why of the seller to sell remain the primary focus and each of their clients end up "winning".
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