Thursday, March 18, 2010

LESSONS I'VE LEARNED: COMMUNICATOR...NOT THE DECISION MAKER

Many real estate agents take it upon themselves to make decisions for their clients.

You may have been in a transaction and had the other agent say to you "Don't even bother bringing that offer" or "There is no way my client is going to make that repair" without speaking to and/or checking with their clients. They probably even believe they are being strong negotiators on their client's behalf.

According to Wikipedia, "negotiation is a dialogue intended to resolve disputes, to produce an agreement upon courses of action..."
The responses mentioned above are dialogues that close down communication... not responses that keep the lines of communication between the buyer and seller open.

A goal of a Real Estate Professional is to become your client's trusted real estate advisor.
You do this by guiding, counseling, and educating your clients...by providing useful information based on your client's plans and needs...so your clients are able to make informed decisions.
Again, so your clients are able to make informed decisions.

During all phases of the transaction, from the initial interview to closing, remember you are the communicator...and not the decision maker.


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