4 WAYS TO DOUBLE YOUR SALES NEXT YEAR

I am always amazed at how complex people seem to want to make the real estate business when, in fact, it isn't complicated at all. Do you want to double your business next year? It is very very simple. (not to be confused with "easy") Here are 4 ways you can make that happen:


1. If everytime you talked to 10 people you wrote one contract and you talked to 100 people this year, then you should have made 10 sales. You have a ratio of appoinments to contracts. If you want to double your sales in 2010, then double your appointments. You talked to 100 prospects this year and made 10 sales...talk to 200 prospects next year and make 20 sales. This is the first way.


2. The second way: Increase your skills, increase your knowledge, increase your professionalism, increase your level of service so your conversion factor is higher. Now, when you talk to 10 people instead of getting 1 contract you are able to get 2 contracts...you just doubled your conversion factor. You continue to talk to 100 prospects but you are able to convert twice as many (or 20 in this case) to contracts. THAT will double your business as well.


3. Another way to double your business is to continue talking to the same number of people that you did this year (100 to get 10 contracts in our example) and also go back and ask for a referral from each of the 10 sales you made this year. Talk to 100 prospects in 2010 and get 10 sales PLUS each of your 10 clients from 2009 gives you ONE referral that leads to a contract. 10 + 10 = 20 sales in 2010.

*note: to get a referral from your past client THEY will need to believe that you provided value and gave outstanding service during the transaction !!


4. Lastly: some combination of the previous three ways.


THAT is all there is to it ! Now go make it happen !